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Founders Spotlight – Fixel

May 30, 2019 by Roni Livneh

As we continue to grow the ICONYC labs family, we’re excited to introduce you to our latest addition – Fixel who we think represents the best of Startup Nation. 

When it comes to digital marketing, not all visitors are the same. Yet, companies and advertisers overspend far marketing dollars because they can’t differentiate between the engaged from the unengaged, with current solutions falling short when it comes to knowing not just who, but why your visitors convert. 

Co-founders Etgar Shpivak (CEO), Hadar Shpivak (CTO) and Elad Levy (Product) are going after this problem with Fixel, an AI-powered audience segmentation for the post-GDPR era. Unlike other ad-tech platforms, Fixel completely anonymizes all data and keeps ownership in the hands of the advertisers themselves, helping them increase their bottom line.

With over 50 paying clients across the US and Israel, Fixel has already helped brands and e-commerce platforms increase revenue by 300%, as well as cut marketing costs. After raising a pre-seed round of $800,000 from key industry investors, the team partnered with ICONYC to increase its NYC footprint and accelerate growth.

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